Why WordPress is the Most Popular CMS

WordPress takes up a large chunk of the Internet, and there's a good reason why. As one of the most versatile and user-friendly content management systems around, it's no wonder over 40% of websites rely on WordPress.
The WordPress CMS

On a weekly basis we get asked questions like, why should we use WordPress? Is it really worth switching from our current platform to WordPress? There are various reasons why we choose work with WordPress. In this article we’ll give a little more insight as to why we prefer WordPress, why it’s the most popular CMS, and hopefully answering some of your questions in the process. 

Did you know? 
In 2021, 40% of all websites were powered by WordPress. This number is also ever-increasing, the year prior it was 35%. 

Free software 

As soon as you’ve claimed your domain and set up your hosting, you can install the CMS WordPress for free. Your domain or URL acts as your home address on the internet. After setting that up, depending on your hosting provider, you should be able to add WordPress for free. Some bigger hosting companies charge you extra fees, which is why so many developers prefer to use WordPress.

WordPress is essentially an open-source software. This means that developers worldwide will have the freedom to use, modify and improve this software in any way they like without paying additional fees. 

Plugins with endless possibilities 

When you mention plugins to WordPress beginners, they often assume it’s too complicated or technical for their understanding. I always compare it to the App store on your phone. Basically, you can download apps that add functionalities to your website, as well as improving it in the backend.

The possibilities are literally infinite when it comes to plugins. Don’t get me wrong, adding a large number of plugins can definitely slow down your website and interfere with certain elements, so always make sure you only enable what you need.

Photo by Stephen Phillips – Hostreviews.co.uk on Unsplash

Currently, there are over 48,000 free-to-use plugins available. Any issue you have, there’s a plugin which takes care of that. Both premium and free plugins can be used for various aspects such as: sales funnels, SEO, galleries, performance boosts, social media previews and so much more.

As a developer you can create your own plugins and offer them on the WordPress Plugin Directory, just like you would do with apps in the Appstore. The wide variety in plugins also allows you to set up any type of website. Whether you are looking to create a blog, sell online courses, make an e-commerce store, membership website or personal branding… you can do it with WordPress. By using plugins, you can tailor your website to your specific needs and vision. 

SEO friendly 

Google loves WordPress websites. If you’re looking at the back-end of WordPress, you’ll see that the websites are written in such a way that search engines really appreciate. That being said, this doesn’t mean that your WordPress website will be SEO proof when you set it up yourself. There’s a real science that goes into optimizing your website for organic traffic. Having a WordPress website is a great first step, but it’ll take a few more steps and time in order to fully optimize it. We recommend working with professionals who will set it up right from the get-go.

Otherwise, you may be panelised by Google, and recovering from that will often cost more for your business in the long run. WordPress really makes life easier for SEO experts to set up your website, and maintain it in such a manner where they can easily monitor and report on their progress. By working with the tools that are integrated through WordPress plugins, everything flows. 

Scalability with the WordPress CMS

The WordPress platform has powerful media management and a high level of security. It can be configured and adapted to do so much more. WordPress is very flexible when it comes to design; it can be used as a simple blog or brochure website with an integrated theme, or scaled up to an advanced design with a complex architecture, for use by a global brand. Through the power of plugins, you can improve and grow your website alongside your brand. Once you experience high traffic and an increasing conversion rate, you know you’re heading in the right direction.

Optimizing your processes will be key to growing your business, and making your website into a space where clients can have their questions answered. WordPress offers that versatility, and has an answer for any stage you are in, so therefore, the potential is huge. Opposed to that, you would look at alternatives which are easy to set up in early phases. The first that come to mind are probably Wix or Squarespace. Want our advice? If you ever think of scaling, you should skip these options and go straight for WordPress. 

These other CMS are run by a company rather than being open-source software, meaning your website, which is built on their platform, belongs to them. They make sure it is extremely hard to convert all of the code and data onto another CMS, in order to protect their own product. Now, imagine letting web developers hard code your website, which makes sense in a lot of cases.

The risk here is that your custom developed website will only really make sense to the person that created it, making it difficult for a different developer to come in and make changes. As a result, the creator has a lot of power over you and your business. 

Now, what if this was done through WordPress? If you dislike the company that set up your WordPress website, it will be easy to find a different WordPress designer or developer that can simply take over the project without any hassle. You own everything, and have more power over your property. To us, that’s how it should be. 


Hopefully this gave you a better understanding of why WordPress is not only the most popular CMS, but is also our go-to choice when creating websites and scaling them. By creating these insights, we aim to educate you on the unknown and translate it into words we can all relate to. We would never want you to have to choose something you don’t understand. It doesn’t always have to be technical when talking about technology, software and what not. We know what interests you and we aim to highlight it in a clear way so we are all on the same page.

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