Are your website visitors spending enough time on your website? If not, your site will have a high bounce rate. Ideally, 60% of your visitors should view more than one page before exiting out. The more time spent on the website, the better. Even though Google doesn’t use bounce rates in order to influence their search result rankings, it is absolutely essential to determine you are creating valuable and interesting content. Below are our top tips to reduce bounce rate on your website.
The use of CTAs
Don’t expect visitors to immediately know what to do on your website; you have to steer them in the right direction in a logical way. It’s important that there’s a clear goal and that this is achieved by means of a comprehensive layout and clear call-to-actions. No matter how well written your content is, without a call to action, it doesn’t bring any value to your business. You need to make sure that your website visitors are ultimately directed to a specific page, section or action. This does not necessarily have to be one specific goal. It is even better to offer multiple starting points that can lead to each other in the end. For example:
- Get in touch: Make an appointment
- Interested? Ask for a quotation
- Download our brochure
- Follow us on Instagram to stay up to date
- Subscribe to our weekly newsletter
- Call us for more information
There are plenty of possibilities, from the moment the visitor takes the step to click further you can see if there’s any interest. The more the visitor is able and willing to read, the more trust it builds for your brand. Keep in mind that your content should be clear, honest and detailed.
Write quality content that answers your reader’s questions
When reading articles, people automatically start asking questions. This is a sign that the reader is actually interested in the topic and wants to know more. You need to prepare yourself for the most frequently asked questions that will pop up after reading your post. There are several ways to find out what these questions may be.
The easiest way is to have friends or colleagues read your articles, and ask them to come up with 5 questions. Then, you make sure you provide content that answers the most common questions among them.
Do you want to do more extensive research? Then go looking for possible visitors by asking questions via:
- Facebook groups
- Comments on previous blog posts
When trying to reduce bounce rate, put yourself in the shoes of your audience. Popups can have a huge negative or positive impact on your pages and posts. The ones that jump in your face and are too flashy are not going to encourage people to continue browsing your site.
There are several ways to use a popup effectively. For example, popups that only appear when people leave the website are very effective. Popups that feel pushy and seek direct conversion without anything in return often drive people to leave your website instead.
With product pages, it’s a different story, and a different style of popup would be much more effective. In this case, you can show reviews, include relevant information about the product, or answer frequently asked questions. These questions can relate to delivery conditions, customer support and so on.
In blog posts, it is best to design a popup that allows the visitor to continue reading on the subject, through a post closely related to the current topic. That way, people will get more information about your brand, product or service. This in turn creates more trust and a higher chance of conversion.
And remember: Keep it natural. A popup should never feel like an advertisement. One way to achieve this is to make the popup feel personal. You can do this by offering help instead of selling something. You can also ask for feedback and show that you care what the customer thinks.
Less is more
When users have difficulty navigating your website, they tend to click away. Everything should be clear and simple, keeping in mind that older website visitors may not necessarily be tech-savvy. Optimally, users aged 5-105 will easily be able to navigate your website, which means simplicity is key. If you create a clear structure, making sure the most important information is accessible, people will spend more time on your website. What do you stand for? (Shameless plug: here’s what we stand for). What’s most important? What do people want to know? These are the questions you should answer almost immediately within two clicks, no matter which page your visitor is on. Have you ever visited a website on your phone and found the content kept jumping around the screen, the information was strangely formatted, and you couldn’t click on the button you wanted because your fingers were too big for the tiny icons?
It goes without saying, it’s essential for your website to be accessible on any device. Your visitors should have a hassle-free experience when navigating between different pages. Many mobile menus are too small and congested, making it difficult for visitors to find the information they came for. Google penalises this kind of compact menu for this reason. For the best user experience, make the buttons large and spread out so they don’t click on the wrong page.
Creating a website that encompasses all of these features can be difficult and complicated for novices to successfully execute. To optimise your company’s website for the best user experience and help to reduce bounce rate, contact the team at Method and have our experts smooth out your sites bumps for you.