Why Should I Write Blog Posts?

Writing blog posts for your website can seem like a real hassle. It's hard to come up with ideas that are both informative and entertaining. That said, there's many good reasons to stick at it.
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Why you should write blog posts

In this article you will read about the main reasons why you should write blog posts for any type of website. We made a short list of 7 reasons why this is something to consider and spend time on. 

Improve your SEO; locally or globally 

Search engine optimization (SEO) is incredibly important for marketing. When you optimize your web pages, including your blog posts, you make your website more visible to potential customers, who use search engines to find your product or service. While it’s clear that blog content contributes to your SEO, Google’s numerous algorithm updates can make posting the right type of blog content tricky if you don’t know where to start.

Some blog ranking factors have remained over time, whereas others are considered outdated. If your business has experienced the ups and downs of 2020, you’d already understand the vitality of your local community knowing who you are, and what you do.

Nowadays, users expect to be able to find basic information on your business with a quick Google search. That is, location, opening hours, and contact details. However, given the current situation we’re facing globally, information such as the COVID-19 security protocol you follow, and a non-contact service menu, should be easily accessible to people. 

People will spend more time on your website 

The quality of your content is extremely important to achieve higher search engine rankings. If your content is valuable, relevant and easy to read, visitors are more likely to spend more time on your site, which will greatly benefit your business. A good introduction can immediately grab the readers’ attention, giving them a good reason to stay on the page and read all the content. More time spent reading your content is more time spent on your site. 

Generally, before users read an article, they often look at the whole page to decide if it’s worth their time. If they only find long blocks of text, they may become overwhelmed, and return to the search results to find an article they can more easily browse. How engaging your content is can be boiled down to a science, measured by a metric called bounce rate. Imagine a user only visiting your page for a short amount of time and then leaving immediately; this person shouldn’t be counted as an actual visitor. Rather, this session will be marked as a ‘bounce’. 

In essence, we should avoid a relatively high bounce rate. To do so, you should be writing detailed articles that answer all the questions about a topic: what, why, how, when and where. When you answer these questions, you create a more valuable piece, incentivizing users to spend longer on the site. Read more about lowering your bounce rate here. 

New sales funnels 

A good blog can, and should, lead customers to contact forms, product pages, and anything else that might generate more support or sales for your brand. A blog is like a salesperson, it can provide valuable information and insight to help new customers buy your products, subscribe to your service, or associate with your business. Imagine having a physical showroom with no salespeople to demonstrate your products and close the sale.

A website without a blog is essentially the same. Invest in your online showroom and remember to hire salespeople to sell your products. A blog can be a great way to visually highlight the content of your business. However, it is also an effective way to attract new customers to your website and keep them interested. To do this, you need to make sure that you write blog posts that appeal to your target audience, engage them and introduce them to your business.

Calls to action (CTAs) are an excellent way to drive traffic to your website and should be included in every blog post. Websites and social media should be linked and direct language should be used. You can also use pop-ups to show special offers or current products on sale, which is another great way to get clicks and generate interest. But don’t overdo it with the pop-ups, as they can be annoying or intrusive if not done right. 

New customers become acquainted with your brand 

Building trust is crucial in content marketing, and blogs can play a key role in this process. With a blog, you show that you are an expert in your field, and if your readers believe you know what you’re talking about, they will instinctively trust your brand more. 

There are plenty of other ways to achieve this too, such as asking guest bloggers and even celebrities to recommend your posts. This, in turn, builds trust between your business and the consumer. If more people are reading your blog because they trust your expertise, your sales will increase as a result. 

Showcase your professionalism 

When you first start a blog, it may be difficult to establish your expertise, especially if you’ve never written one before. Your blog should look and feel as professional as possible. Paying attention to small details can make a huge difference; one spelling mistake can be make or break for your customers. If they question the quality of your work, they may not take you seriously. Your expertise and passion stem directly from your experience, so refer to them whenever you can.

You can do this directly; for example, stating your years’ experience in this field. Keep in mind, this may sound implausible to your readers. Supplement this approach with concrete anecdotes that demonstrate your practical experience; mentioning past clients, challenges you had to overcome, or problems you have solved in your work.

Remember that it will take time and patience for your publicly perceived authority to develop. As long as you keep putting out decent material and are constantly improving, you will eventually cement your status as an expert in your field. 

Shareable content 

Why should I write blog posts?

Photo by Creative Christians on Unsplash

Social media is beneficial for marketers who use content to promote products or engage with potential customers. By attracting significant attention on social media, you can rapidly increase your company’s online traffic and attract users who would otherwise have never found your business. However, with the vast amount of content being shared on social media every minute, it’s easy to get lost in the chaos if you aren’t sharing the right content.

The focus should be getting noticed on social media and gaining the attention of your target audience, which you can do by creating shareable content. The internet is full of posts containing the usual solutions and views. If you can offer a new perspective or an unconventional solution to a common problem, your content is more likely to be shared. Remember, this doesn’t mean you have to create unnecessarily shocking, ‘click-bait’ style headlines.

In fact, doing this will likely disappoint and alienate your audience, as they will see you as an untrustworthy source. Recently, customers have become more and more involved in the process of content creation. This means that your audience can essentially become your brand ambassador. This type of content diversifies a company’s marketing strategy. Customers can add their opinion to the marketing strategy, which adds authenticity if the material comes directly from users. A similar strategy is to have employees write the content.

The ideal candidate? Internal people who already represent your brand online, have a good following, and want to be involved in your marketing efforts. The company should encourage these employees to work with the marketing team to create engaging content. 

We’re in it for the long-term 

Once your blog is indexed in search engines, it stays there. This means that your blog can continue to attract visitors and new customers long after posting. Don’t expect to get thousands of visitors right away; you should give your blog time to generate interest. Therefore, make sure that you write about topics that you know are interesting for your target audience. Timeless blog topics attract more visitors every month. 

When you write a blog post, think about whether it will still be relevant in a few years’ time. It is very valuable to have articles on your website that will be useful in the long run. These blog articles have the greatest potential because they can rank high in the long run. Even if they fail this quarter, they can go far in the future. 

Conclusion

The bottom line is that it has become essential to publish content on your website in order to shape up to the competition. While having other creative tools helps to increase visibility and promote services, it does not diminish the value of what blogging means for your brand. Blog posts are an important tool for generating ongoing traffic to your website, expanding your audience and attracting new customers. 

Speak to our team today about how we can start creating content for your brand, and get your business ranking on the search engine results.

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